I have mentioned several times my favorite blogger, Seth Godin. In 2014, he posted this as part of a short blog entitled Tone Deaf:
Great marketers have empathy.
They’re able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else’s shoes.
“What’s it like to be you?” is an impossible question to answer. But people who aren’t tone deaf manage to ask it.
Doing Bible translation well includes being able to imagine what it is like to be part of a bibleless people. In fact, the primary skill of someone ministering the Gospel across cultures might be imaginative empathy. Mastery of linguistics or translation skills is crucial when translating the Bible, but if they are wielded without empathetic understanding, they are not ministry.
A basic knowledge of cultural anthropology also really helps in cross-cultural ministry, but if I employ it without empathy, people will feel like mere objects of study or even curiosities. I might go to another culture and imagine that I know how to solve their problems, but until I make the effort to understand those problems the way they do, my efforts will almost certainly fail.
Pray for us and for others working in Bible translation — that we will have imaginative empathy.
If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging cymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if I have all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have, and if I deliver up my body to be burned, but have not love, I gain nothing. (I Corinthians 13:1-3)