When we worked in Abidjan in the early 1980s, we encountered a local expression “Radio Treicheville”. Treichville is a populous, working class neighborhood in Abidjan. Radio Treichville referred to the local rumor mill. When asked where a piece of information came from, the answer would often be “Radio Treshville”. The local equivalent of “I heard it on the grapevine.” Today, there is an actual Radio Treshville.
Then when we worked in the Congo, the expression changed to “Reed Radio”, after the reeds lining the Congo River in Kinshasa that constantly russled in the wind. It was also known as Sidewalk Radio and was such a potent force that the country’s strongman president Mobutu Sesse Seko had to pay attention to it while he was in power. The term was even picked up and used by a British historian.
I have seen rumors almost destroy programs to translate the Bible, or ruin the reputation of a perfectly good translation. With social media and the internet, sidewalk radio has more ways of spreading.
The grapevine, the rumor mill, radio Treichville, reed radio, sidewalk radio, bush telegraph, the word on the street, a little birdie told me, buzz; whatever words we use, it is part of life. No wonder the Bible says so much about it.
Listening to gossip is like eating cheap candy; do you really want junk like that in your belly? – Proverbs 18:8
Like candy, it’s tempting and tastes sweet at first, but it ultimately fails to nourish. In the middle of this pandemic, Christians must beware of the sweet tasting tidbits coming from sidewalk radio.