Some people believe that globalization will result in a universal consumer culture that wipes out local culture including local languages. But there are a number of indications that this is not the case. One is the explosion of FM radio stations in Africa. Some of them get some or even all of their content via the Internet. For example, the BBC World Service is broadcast in Accra on 101.3. Such stations represent a homogenizing globalization where local people are affected by international influences. But many more FM stations use local languages. Of necessity, much of their content is generated locally.
This localization of FM language and content is a significant hedge against homogenizing globalization. Ghana’s National Communications Authority says that 481 FM stations are authorized to broadcast of which only 5 are foreign stations like the BBC.
In addition to FM stations, other forces are giving new vitality to African languages. In recent years, it has become a virtual requirement that Ghanaian politicians give their political speeches in their language when they’re in their area. That did not used to be the case. Some have even spoken their language in Parliament, although some mocked that. However, some defended it as well.
In some parts of the world many languages are dying. Ghana is not one of them. Here the languages are spreading their wings and traveling into new territory including the Bible, radio, politics and even education. They are carving out spaces in globalization for local culture and preferences. Ignoring them in Christian ministry would be an against-the-flow mistake.
PS: This is the next-to-last post in my series about small languages.