Ghanaians put up the marvelous signs. Some quote the Bible, others have Christian motifs, or are based on traditional proverbs. Some relate to a personal experience of the owner. There is a book of them: Joe’s Hair that Talks. I even produced a few copies of my own book of Ghana signs. Many signs are in Ghanaian languages, which makes it hard to share them, but I love that they value their languages.
From my perspective, a lot of the signs on businesses are overblown:
- Ultimate Strategic Information Systems – on small, cramped shop filled with obsolete computers
- Talented Painters – the sign itself is badly hand-lettered
- International – often the first word in the name of a church or business that obviously has no international reach
It would be easy to criticize these signs. They promise more than the business or church can deliver. But, it seems to me that they can best be understood as expressing aspirations. Ghanaians are not satisfied with the things as they are. They want their businesses, their communities, their churches and their country to be something more. They put those aspirations, perhaps unrealistic, on their signs.
These signs full of aspirations get juxtaposed with signs which express the struggles they have in life:
- Oh, this world!
- Oh Jehova, How Man struggles for the little he gets to eat
- Life is calculations
Big aspirations and lots of struggles. Seems like a good combination to me. If I were to summarize the soul of Ghana, that’s what I would say – big aspirations with struggles. My prayer is that their aspirations for themselves align with God’s aspirations for them. I know in my life, that is a struggle all its own.